SENATE, No. 4088
STATE OF NEW JERSEY
222nd LEGISLATURE
INTRODUCED MAY 4, 2026
Sponsored by:
Senator RAJ MUKHERJI
District 32 (Hudson)
Senator JOSEPH A. LAGANA
District 38 (Bergen)
SYNOPSIS
Prohibits advertising generative artificial intelligence as able to practice regulated profession or occupation.
CURRENT VERSION OF TEXT
As introduced.
An Actconcerning advertisement of generative artificial intelligence and supplementing P.L.1960, c.39 (C.56:8-1 et seq.).
Be It Enacted by the Senate and General Assembly of the State of New Jersey:
1. a. A person or entity who develops or deploys generative artificial intelligence in the State shall not advertise or represent to the public that the generative artificial intelligence is able to practice a profession or occupation regulated pursuant to Title 45 of the Revised Statutes or by the Judicial Branch of State government or the Administrative Office of the Courts.
b. It shall be an unlawful practice and a violation of P.L.1960, c.39 (C.56:8-1 et seq.) for any person who develops or deploys generative artificial intelligence in the State to violate the provisions of this act.
c. As used in this act, "generative artificial intelligence" means a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.
2. This act shall take effect on the first day of the sixth month next following the date of enactment, except that the Attorney General may take any anticipatory action in advance as shall be necessary for the implementation of this act.
STATEMENT
This bill prohibits a person or entity who develops or deploys generative artificial intelligence in the State from advertising or representing to the public that the generative artificial intelligence is able to practice a profession or occupation regulated pursuant to Title 45 of the Revised Statutes or by the Judicial Branch of State government or the Administrative Office of the Courts.
A violation of the bill's provisions would be an unlawful practice under the consumer fraud act, and would be punishable by a monetary penalty of not more than $10,000 for a first offense and not more than $20,000 for any subsequent offense. Additionally, a violation of the consumer fraud act can result in cease and desist orders issued by the Attorney General, the assessment of punitive damages, and the awarding of treble damages and costs to the injured.